Working Americans Prefer Playing Mobile Games During Breaks Than Drinking Coffee, Survey Commissioned King, creator of the famous mobile game Candy Crush Saga.
The survey found that 83% of employed Americans play mobile games and that 55% of mobile players play during breaks from their work days. Among those who play at work, 65% choose to take a break from a mobile game, compared to 56% who choose a cup of coffee.
For those of you who find it sacrilegious, you can rest easier knowing that if you look at 100% of Americans, as opposed to those who work and play games, you will probably find that coffee is even more popular. . But this investigation focuses on people who work during the pandemic and need a way to decompress.
Still, the data shows that mobile games are up there with one of the most common break routines among Americans, and they show that games are a popular way to reduce stress during the working day, especially during the pandemic.
The generation Z workforce turns to mobile games instead of relaxing with a cup of coffee or tea, with more than half (58%) of mobile games during breaks. And more than three-quarters (76%) of Candy Crush Saga players surveyed find that playing the hit game makes them more effective and able to do a better job, King said. Yes, of course, King would say that.
The choice is part of a larger trend in which consumers approach mobile gaming not only as a fun hobby, but also as a much-needed respite from everyday stressors. More than two in five workers (42%) turn to mobile games, mainly puzzle games, not only to relax, but also to practice personal care and spend some time “me-time” in a day otherwise hectic. These times tend to be brief, with 53% of those who play at work reporting that they do not need more than 10-20 minutes to feel satisfied with the break.
Ben Waber, President Humanyze and author of People Analytics, said in a statement that it is important that people working in offices or at home take short, regular breaks to maintain performance, reduce stress and decompress.
Kelton Global conducted the survey for King and interviewed 2,002 Americans aged 18 and over who are employed full time, with a margin of error of 2.2%.
King, a division of Activision Blizzard, had 273 million monthly active users in the first quarter, primarily from the Candy Crush Saga.