Nexus.gg announced today that it has partnered with Path of exile manufacturer Grinding Gear Games to provide content creators with personalized stores. The idea is that they can help sell free online action RPG material.
Streamers and creators will be able to organize personalized stores on their live streams or on their YouTube sites, adding their favorite items and content through the Link Platform. These storefronts will help Grinding Gear Games sell more stuff to more people, and creators will get an 8% reduction in revenue.
It’s akin to affiliate marketing with websites, where web creators get a reduction in sales if they can recommend customers to buy a product with a specific link. But Nexus has a way to display stores on live streamers or YouTubers pages, giving fans a chance to immediately purchase something related to the game when they see the streamer streaming it.
“We think it’s super exciting,” said Justin Sacks, CEO of Nexus.gg, in an interview with GamesBeat. “There are a bunch of content creators, streamers and YouTubers who are involved and excited about this. And there will be a lot of attention on Path of Exile, as they are also announcing their new expansion soon. “
Nexus is a new creators platform that launched the successful Chrono.gg game showcase, which also used a similar business model that incorporated the influence and influence of content creator communities, thereby increasing brand awareness, subscribers and sales across the game, creator and publisher.
To me, this is another expression of the leisure economy, where we can all get paid to play games. Nexus enables more people to earn a living by playing games.
“It’s like the astronauts of yesterday are the YouTubers of tomorrow,” Sacks said. “If you asked kindergartens 20 years ago what they wanted to become, they would answer astronauts. Now they want to be YouTubers. “
Nexus creates a portal connecting any game’s microtransaction platform to a digital storefront owned and curated by a content creator, allowing them to collect a percentage of each transaction through their store. This allows fans to support the content creators of their favorite game online and to stream even more quality content for a game through their channels.
“We’re giving GGG the ability to turn these influencers, streamers, and YouTubers into incentive partners very easily,” Sacks said. “Previously, the only way they could make a living with Path of Exile was to donate. It could work with any game. ”
The Nexus platform can work with any designer interested in starting a store. The platform can also be implemented in almost any game without game disruption. Nexus currently has several other game partnerships in the works and plans more announcements in the coming months. Item sales will begin with armor sets for in-game characters.
“If players want to purchase armor sets, they can do so through their content creator’s Nexus store, and so that supports the game developers and that’s just another way for the creator to earn money. money and to support himself, ”Sacks said.
The company has 15 employees and works with thousands of game influencers.
“This is our first big launch in a free game,” Sacks said. “So far we have focused on premium games with one-time purchases.”
Nexus.gg previously launched the Chronos.gg store in 2016, and it switched in October to the last push.
“Nexus has given us the opportunity to give back to the content creators of Path of Exile in a way that’s transparent to everyone. We’re excited to see our community flourish with additional resources like this, ”said Bex, community director at Path of Exile developer Grinding Gear Games, in a statement.
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