Consumers in the United States were still hungry for video game equipment in May, says industry monitoring company, the NPD Group. And the Nintendo Switch is still at the top of the wish list.
“Material spending increased 56% in May 2020 compared to a year ago to $ 235 million,” said NDP analyst Mat Piscatella. “This is the highest total for a month in May since the total of $ 239 million reached in May 2010.”
With cinemas, concert halls and bars still closed due to the COVID-19 pandemic, more and more people are turning to video games for entertainment. For many people, it means buying a console. This trend has made 2020 a much better year for equipment sales than 2019.
“The cumulative spending has reached $ 1.4 billion,” said Piscatella. “[That’s an increase of] 34% compared to a year ago. “
But while Xbox One and PlayStation 4 are getting a boost, the Switch remains the go-to game item.
“Nintendo Switch was the top-selling hardware platform in May, both in unit sales and in dollars,” said Piscatella. “Sales of Nintendo Switch units were the highest for an individual platform in May since Nintendo 3DS in May 2009.”
Accessories and game cards
When consumers buy new consoles, they also buy add-ons like joysticks, headsets, etc. After all, many people get into video games to play with their families, in person or online.
“Spending on accessories and playing cards for May 2020 reached $ 304 million, up 32% from a year ago,” said Piscatella. “Spending since the start of the year has increased 12% to $ 1.6 billion.”
This request actually broke the May record in several categories.
“The joysticks, headsets / headphones and steering wheels all set new sales records in May,” said Piscatella. “The Xbox Elite Series 2 wireless controller is the best-selling accessory both in May and since the start of the year.”