Square Enix establishes new company to pursue 'entertainment AI'

Square Enix establishes new company to pursue ‘entertainment AI’

Remake of Final Fantasy VII East a resounding success for editor Square Enix. Like the last time a Final Fantasy VII game placed Square at the top of the world, it wants to diversify. No, that doesn’t mean a new Final Fantasy: The Spirits Within from from Square Pictures. This time Square Enix relies on its AI technology with the launch of Square Enix AI & Arts Alchemy.

The goal of the new Alchemy division is to expand its opportunities for AI in entertainment. It goes beyond AI in video games.

“We believe that new forms of entertainment will be created in the context of ongoing technological innovations, as evidenced by XR – [extended reality] – and next generation telecommunications standards such as 5G, ”reads the Square Enix press release. “Square Enix AI & Arts Alchemy will launch operations to continue R&D efforts that apply the Square Enix group’s knowledge and expertise in AI and art not only to games but to the broader concept of AI. entertainment.”

Other game companies do not create their own AI divisions. But it is certainly a technology in which most game publishers are invested.

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This AI activity also stands out from the Shinra Technologies, Square Enix’s cloud computing subsidiary, which it closed in 2016.

What does this mean for Square Enix?

Analysts and technologists are all highlighting AI as the next big imminent revolution. Square Enix obviously wants to talk about it. And even if you don’t combine games like Final Fantasy with particularly impressive AI, that’s not necessarily what Alchemy is looking for. Square Enix has a lot of expertise and experience in creating software experiences where humans interface with AI. And the company knows how to make this interaction fun and entertaining.

While Google or some university students are developing a next-generation AI platform, Square Enix could step in to help design the real human interface. To this end, Square Enix claims that Alchemy is open to possible partnerships with other companies.

So yes, you are now on the verge of having a digital Tifa that lives in your phone.

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