Game brands in general reduced their television marketing from mid-April to mid-May with a 26.67% decrease in the total number of ad impressions compared to the previous 30-day period. Nintendo continues to lead, but the PlayStation is growing; together, the two brands account for more than 75% of television ad impressions in the industry.
GamesBeat has partnered with iSpot.tv, the TV measurement and attribution company that is still active, to provide you with a monthly report on television advertising by the game industry. These are advertisements, and by extension the games that game marketers have put together.
Below are the top five TV advertisers in the video game industry from April 16 to May 15.
In total, 19 brands spent approximately $ 13.9 million on 43 spots broadcast over 6,500 times, which generated 952.2 million impressions of television commercials.
Nintendo is in first place with 413.9 million impressions of television commercials generated by 14 spots broadcast more than 2,700 times. The most viewed ad with 150.9 million impressions was “How We Play: Mario Kart 8”, promoting the Nintendo Switch. By usual and family networks, Disney Channel, Cartoon Network and Nick generated the most impressions, while the best programs included Sponge Bob SquarePants, The greens of the big city, and Bunk’d.
Despite only broadcast spots in the first half of the measured time period, the PlayStation takes second place. Its two commercials have aired more than 1,500 times, generating 305.4 million impressions of television commercials. The majority of impressions (293 million) came from “Most Hyped Remake“, Announcing the Remake of Final Fantasy VII. Main programs by number of impressions included South Park, Ridiculous, and Big Bang theory; and the best impression-generating networks included TBS, Comedy Central and MTV.
In n ° 3: Focus Home Interactive, which broadcast a spot, “Conquer the Wilderness”, 523 times, generating 100.1 million impressions of television commercials. Discovery Channel, Comedy Central and Food Network were the top three networks in terms of impressions, while the most popular shows were included Deadliest take, South Park, and Diners, Drive-In and Dives.
Fourth place went to GameFly with 55.5 million impressions of television commercials generated by six advertisements broadcast 920 times. “The Noon Train” was his most viewed spot with 23.9 million impressions. Main impression generating programs included South Park, According to Jim, and Home improvement, while the main networks included Comedy Central, Laff TV and Nick Toons.
Activision completes the ranking with 19.3 million impressions of television commercials generated by a single advertisement, “Call of Duty: Warzone: Comeback”, which was broadcast 25 times. The spot was only broadcast on three networks: ESPN, ABC and ESPN2, and the best driving shows include the NFL 2020 draft, SportsCenter with Scott Van Pelt, and Sports center.